Showing posts with label Marketing Campaigns. Show all posts
Showing posts with label Marketing Campaigns. Show all posts

Tuesday, July 3, 2012

Banks..please know your customer in real sense!


Ok so I had given out a positive experience with the same bank in this post. Though the experience that I will share now also cemented my belief that providing a perfect Customer experience is still a distant dream.

The brand takes a beating for me whenever I get a call from agent claiming she is calling from the same bank and whether I would be interested in a credit-card ????

Ok to give some benefit of doubt, we can assume that the nos. probably would have been obtained from a third party and also the telemarketing is outsourced with no actual data shared by the bank.

So if that is the case, then the bank is really not doing a good job. At least, if not integrating the systems, it can ask agents’ company to have a diligent check before making repeated calls on the same number. After all, for the customer it is a touch point with bank and hence can break the positive experience.