Monday, July 2, 2012

Good web site is a first step for better online customer experience


I have an account with the largest private bank of India. I was exploring options related to Fixed deposits. At a given point, I wanted to go back to the previous content and I could not locate any link for it.

I had to start way back from the left side menu. this led to me postponing my research and next action for some time later. This made me think that a lack of simple feature like adding a link to previous page can actually result is less time spent and probably also has the potential to reduce the actual volume of transactions. No wonder, why there is some much focus on User experience :)